Starbucks Debut 4 New Frappuccinos This Summer

As summer fast approaches, multiple fast-food chains have already incorporated new items for their summer menus.

Places like Popeyes and McDonald’s are introducing their versions of the chicken wrap, and Abrys is adding its new chicken nuggets. Now, according to brand executives, Starbucks can be added to the list after introducing four new frappaccinos to kick off summer.

Launching in July this year, Starbucks introduces new flavors: The Firework Frappuccino, Brown Sugar Strato Frappuccino, Strawberry Matcha Strato Frappuccino, and Salted Caramel Mocha Strato Frappuccino.

The word Strato is Latin for “layered,” meaning that these new drinks are layered with flavors. Starbucks’ Instagram ad visually represents these transitions. As seen in the pictures, a thick white-like cream is at the top of the drink, followed by the flavor of the person’s choice, making it visually pleasing.

As far as information on these new drinks goes, there’s not that much information available. One of the new drinks, The Firework Frappuccino, which alludes to summertime, is set to launch on “The Fourth of July,” according to Starbucks.

With the new drinks launching soon, new rumors have already started circulating online after Food Blogger Markie Devo released the details surrounding the drinks. According to Devo, the Firework Frappuccino will be released from July 1 to 7, while the remaining three will launch on July 8.

Not only are these new drinks getting added, but rumor is that the Double Chocolate Brownie will return to participating locations on June 23.

To discuss the flavors more deeply, the Firework Frappuccino is based on Summer Berry Refresher and coconut milk. The sudden change in the launch of these new drinks came after the company started an initiative called “Back to Starbucks” by CEO Brian Niccol.

Back in February, the Seattle-based company discontinued 13 drinks, nine of which were mixed Frappuccinos. This was due to the company’s desire to cut 30% of its current menu by September, and the motivation was to make it simpler.

Starbucks’s official company website states, “We’re simplifying our menu to focus on fewer, more popular items, excited with excellence. This will make way for innovation, help reduce wait times, improve quality and consistency, and align with our core identity as a coffee company,” said Starbucks.

“By simplifying our menu, we’re helping to create a more intentional, thoughtful experience for our customers — one where every drink is handcrafted with precision and care.” said Starbucks

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