Amani Semper 
Photo credit: Unsplash
There’s no denying that celebrities can be pretty influential, whether it is acting that inspires viewers to be like a particular character or seeing the behind-the-scenes work that celebrities do to prep for roles that lead viewers to go to gyms to replicate the physique.
Many celebrities have decided to expand their influence by going into business and establishing wellness brands that serve different purposes. Here are 16 existing celebrity-owned wellness lifestyle brands.
GOOP
Gwyneth Paltrow has one of the most well-known brands in wellness.
The Shakespeare in Love actress is well known for her various wellness rituals, many of which raise eyebrows, like using ozone therapy on her rectum. So, it is no surprise that she has a wellness brand called Goop dedicated to her passion for wellness.
Goop was launched in 2008 as a newsletter and has since become a successful wellness brand that deals in a range of wellness products, from nontoxic beauty products to recipes for healthy eating. The mission behind the brand is to remove shame and be open to conversation about things that people don’t talk about enough.
The brand’s existence was due to its origin as a newsletter, which intended to provide a place for people to go for wellness information and expanded into the brand that we know today.
LEMME
Kourtney Kardashian Barker, well known for her reality show with her family, Keeping Up With The Kardashians, delved into the wellness business by launching her brand, Lemme, in 2022.
The founder started the brand because she recognized the importance of what she put in her body and wanted to live a healthy, balanced life. However, she couldn’t find the right products to meet her needs, so she created her own line of supplements and vitamins.
According to its website, the brand’s mission is to “collaborate with doctors and scientists to create gummy vitamins and supplements that use clinically-backed ingredients and formulations that help you live your best life.”
INBLOOM
Kate Hudson launched her brand, INBLOOM, in 2020 in partnership with Syllable. The Almost Famous star created INBLOOM because she wanted to make “wellness more accessible.”
The brand sells products that promote clean living.
KEYS SOULCARE
Singer-songwriter Alicia Keys released her skincare brand, Keys Soulcare, with dermatologist Dr. Renee Snyder in 2020.
According to the brand’s website, Keys Soulcare’s mission is a “new beauty philosophy that honors the connection between SKIN + SOUL.”
Keys began taking her skin seriously when she decided to go without makeup in 2016. Her decision to go makeup-free came after she realized that she wasn’t confident and comfortable in her natural skin, US Weekly reported.
The Fallin’ songstress stepped back into the makeup world, ready to approach beauty from a soul level. She launched a brand that encourages skin health. The singer wanted to create a brand where you could express yourself freely.
STRIPES
The brand Stripes was created by actress Naomi Watts in 2022.
According to the brand’s website, the actress “created Stripes because we deserve support, solutions, and the space to figure it all out. Because while menopause may be part of midlife, midlife is a lot more than just menopause.”
The mission behind the brand is to destigmatize menopause and redefine what it means to age through a variety of products that caters to all aspects of aging, including vaginal wellness.
COSMOSS
The wellness brand Cosmoss, created by supermodel Kate Moss, came to be because Moss created self-care rituals to improve her personal well-being. Heavily influenced by her spirituality, the UK model teamed up with Alchemist and Homeopath Victoria Young, launching CosMoss in 2022 with the vision of replicating beautifying rituals.
The wellness brand offers vegan products like cleansers and antioxidant oils.
The supermodel told ELLE magazine that Cosmoss was “designed to unlock new rituals leading you to find inner balance and love.”
FRENSHE
Ashley Tisdale started Frenshe the wellness platform with community in mind to come together and share information on health and wellness. Launching in 2020 Frenshe has grown the beauty and personal care product brand now at Target.
The Disney star made her foray into the wellness world by creating Frenshe in 2020. Her vision for the brand was to “uncomplicate wellness and empower our audience to their best, authentic selves.”
The brand is a platform where people can explore different information on things like beauty and lifestyle.
RESPIN
Academy Award-winning actress Halle Berry was diagnosed with diabetes at age 22 and underwent a health transformation because of it, inspiring her to create Respin.
It came to fruition in 2018, and its mission is to be an accessible place for information through six pillars: connect, nourish, strengthen, awaken, give, and eternal.
KINLÒ
Athletes have never shined away from entering the brand market and it’s no different for the highly decorated Naomi Osaka with her sunscreen brand.
The four-time Grand Slam winner created this brand after falling victim to the “melanated skin doesn’t need sunscreen” myth. With a job that required her to spend hours on end in the sun, the Black-Japanese tennis player sought to create a sunscreen brand that not only focused on protecting melanated skin in the sun but also raised awareness about the dangers of undetected melanoma in people of color.
BARKER WELLNESS
Travis Barker, the drummer of the rock band Blink-182, is one of the few male celebrities who took the wellness plunge and created his brand, Barker Wellness, in 2021. He created the brand because he recognizes that a busy lifestyle can impact your health and he wanted a way to better manage his health, which led him to combine cannabinoids with wellness.
The mission of the vegan wellness company is to “help you reach your goals by providing you with the highest quality products.”
HUMMINGWAY
Ashley Greene Khoury, known for her role as Alice Cullen in the Twilight saga, launched Hummingway in 2021 in partnership with her sister-in-law, Olivia Khoury. The brand focuses on menstruation and aims to rewrite the script of how people take care of their bodies.
The actress and her sister-in-law had created this brand in reaction to the struggle with complicated feelings about their bodies, how it affected their bodies, and the desire to achieve hormonal harmony.
LADDER SUPPLEMENTS
With the consultation of long-time friend Arnold Schwarzenegger, basketball star LeBron James created Ladder Supplements in 2018.
James created the sports-forward brand with the mission to deliver “clean, high-quality products that help you get the most out of your workout to achieve your fitness goals.”
After dealing with an injury, James wanted supplements that could better meet his performance needs, which made him rethink his nutrition and fitness regimen.
KORA Organics
Model Miranda Kerr’s KORA Organics launched its line of organic products in 2009. She wanted to fill the gap in organic products because she was more conscious of what she put in and on her body.
The mission behind the products is to have consumers experience the power of organic products, of products created using sustainable practices that lessen waste, help the environment, and do not add toxins to the body.
PERFORMANCE INSPIRED
Actor Mark Wahlberg co-founded Performance Inspired alongside Tom Dowd. Wahlberg wrote on the Performance Inspired website that he and Dowd started their brand because they wanted to “inspire people to live a more active lifestyle with natural nutritional support products.”
The mission is to provide honest, trustworthy products with only natural flavors, sweeteners, and colors.
LOVE WELLNESS
The former television personality Lo Bosworth, known for starring in reality shows Laguna Beach: The Real Orange County and The Hills, has flexed her business muscles by creating Love Wellness.
Love Wellness was established in 2016 as an answer to her health issues, which she discovered were exacerbated by many ingredients in personal care products.
The mission behind the brand is “To bring you actually effective femcare™ products that speak your body’s language with Biome-Positive™ formulas to help your vagina, gut, and hormones do their best work.”
The brand sells products such as supplements and cleansers.
THE HONEST COMPANY
There’s no shortage of actresses owning businesses, as Jessica Alba owns The Honest Company, a company that specializes in a variety of products from skincare to cleaning.
From the company’s website, the actress said the reason “I created The Honest Company because you shouldn’t have to choose between what works and what’s good for you.”
The mission behind the company is to create products that are safe, clean and have information that is transparent about the ingredients in the products so consumers can trust what they are using.
WELLECO
Elle MacPherson founded the company in 2014 as a result of her own personal journey with wellness and what she discovered along the way.
The company’s mission is to allow people to take charge of their own lives and do wellness with no limitations. And that means being able to draw upon nature through the powder products that they sell.
So all you have to do is just add water.
JLO BEAUTY
Known for her ageless beauty, Jennifer Lopez decided to create a beauty brand to answer the many questions that she would get about how her skin always look good.
The Jenny From The Block singer launched JLO Beauty in 2021 with the mission to empower people to feel confident in their skin.
SKN BY LORI HARVEY
Many celebrities are dedicated to creating clean beauty products and Lori Harvey is no exception.
She debuted her skincare line, SKN, in 2021. She struggled with sensitive skin and tried different types of products to avoid irritating it to no avail and decided to create her own products.. She didn’t want skincare to be overly complicated, so her brand’s mission was a simple step-by-step skincare routine that meets everyone’s needs.
KNOW BEAUTY
Another Disney star has launched a wellness brand. In 2021, Vanessa Hudgens and former co-founder Madison Beer collaborated to create KNOW Beauty. It was originally a brand that had customers send samples of their DNA for personalized skincare, but that wasn’t successful.
After Madison Beer’s departure, Hudgens rebranded and wanted to create a brand that simplifies people’s skin and hair care routine, after her personal struggles with sensitive skin and finding the right products for her skin.
The brand aims to empower people through its products to understand their hair and skin better.
LOVEDO1
Many musicians intend to change the skincare game, including John Legend, who founded Loved01 in 2023. Legend’s intent with the brand is to create products that cater to melanin-rich skin at an affordable price.
John Legend states on the skincare’s website that “Our mission is to democratize skincare by offering effective, nurturing skincare for complexions of color.”
Brandon Foley 
Alex Tisdale 
danafialkowski 
Demanyé 
4 thoughts on “21 Celebrities Who Have A Lifestyle Wellness Brand (UPDATED)”