Rihanna Rocks Natural Curls Ahead of Fenty Hair Launch—Fans Are Shocked

Rihanna stepped out in New York City over the weekend for a family day with her boyfriend, A$AP Rocky, and their two sons, Riot and RZA, looking au naturel.

The 36-year-old Umbrella singer wore her actual honey-blonde curls loud and proud instead of adding extensions or installing a wig. Her short curlicues went well with the chic ensemble she donned during her family day on Sunday. Rihanna’s brown fur coat, layered gold necklaces, and matching large hoop earrings truly made her light curls pop.

Her brown fur coat draped around her shoulders, showing off the cleavage revealed in her low-cut gray tank top, which partially covered her black lace bra. The Grammy-winning songstress paired her top with loose-fitting black trousers that bunched at her ankles, accessorizing with a black-and-white Louis Vuitton purse in addition to her jewelry. RiRi’s pristine white pedicure was displayed in the clear slingback heels she pulled the ensemble together with. The pop star wore minimal makeup, maintaining the natural aesthetic she was going for.

Some fans on X, fka Twitter, were surprised to see natural photos of the mom of two.

“Damn is this the FIRST natural pic of her we have seen,” one asked on the social media platform.

“For the first time since she has been famous,” another added on X, implying that this was the first time Rihanna was captured being all-natural.

“Is she trying to start a hair care line? Bc why now when we have never seen her hair. I guess she saw what people did to Beyonce so she is showing her hair to sell it,” someone else mentioned.

Rihanna wearing her real hair out in public seems like a lowkey promotion for her new brand, Fenty Hair. Last week, she announced on social media that the haircare line was on the way.

“A new family is moving in! @fentyhair is pullin’ up and it’s time to finally have the hair experience you’ve been waiting for,” she teased on Instagram.

“You know how much switching my hair up matters to me.” She wrote in an Instagram post of her modeling a short honey-blonde pixie cut wig. “I’ve had almost every texture, color, length, from weaves to natural – so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and prepare all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”

Rihanna added, “WE COMING 6/13. ‘But sign up NOW so you can get access and shop before anyone else. FENTYHAIR.COM.”

In another Fenty Hair Instagram ad, the Fenty Beauty creator delved into how she expressed herself through her hair throughout her music career.

“my hair has always been a huge part of my career and personal evolution, and @fentyhair was created to keep up with our hair and lifestyle- while constantly strengthening and repairing our hair with each use,” Rihanna captioned.

“I can’t wait for y’all to experience this!! hit the 🔗 in my bio to sign up & shop first!”