Kim Kardashian’s Ex-Stepbrother Brody Jenner is the Face of a New Hair Product

Brody Jenner, Kim Kardashian’s former stepbrother, has been named the latest brand ambassador of Rewind It 10, a high-quality, easy-to-use at-home beard and hair dye brand.

Created by Grammy-nominated rapper Fat Joe and Carolyn and Jeff Arsonon, creators of It’s a 10 Haircare, Rewind It 10 is a brand with high-profile connections. It was launched in October 2023 and has been endorsed by several A-list celebrities, including three-time Super Bowl Champion Travis Kelce, Grammy-winning Producer DJ Khaled, Grammy-nominated R&B singer Tank, and more.

In an interview with People Magazine, Jenner, 40, revealed that this opportunity began with a DM from rapper Fat Joe, and of course, he took advantage. Now, a father of a beautiful little girl named Honey, he jokes in his interview about his grey hair since the baby, but how he could have ten more girls. Jenner embodies the brand’s essence: “Making men look and feel their best at any stage of life.”

The TV personality told People Magazine, “We’re changing the whole perception of men’s grooming. Men used to sneak into the [drugstore] at two in the morning to get a box of something. And now it’s cool. Now they can go in the afternoon and grab their DJ Khaled box, Tyson Beckford box, Travis Kelce box, or Fat Joe box.”

Rewind it 10 Co-Founder Jeff Arsonon revealed that picking Jenner for the box was the “perfect” decision.

“As a brand dedicated to listening to our consumers, we continuously expand our beard and hair dye range. Adding Medium Brown for the beard was a natural next step,” Arsonon said in a press release. “Brody Jenner was the perfect choice to represent this shade. Millennials have grown up with him, and now they share similar life milestones – becoming fathers, seeing the first signs of gray, and refining their grooming routines.”

He added: Brody’s strong, masculine presence and modern look resonate with today’s millennial man. His addition enhances our diverse lineup of celebrity ambassadors, and we believe his influence will greatly contribute to the success of Rewind It 10.”

Jenner’s Rewind 10’s Medium Beard Brown-colored box will be released in October 2024 and available at all Sally Beauty stores and Amazon.