The mall scene from the 2004 'Mean Girls' film/Photo credit: Paramount Pictures
That’s so fetch!
Ever since the iconic teen flick Mean Girls first premiered in theaters on April 30, 2004, officially 20 years ago, fans have continued to keep the film alive through numerous references that even a non-fan can recognize.
The cultural impact of the film still continues to this day, with iconic lines like “she doesn’t even go here,” or “stop trying to make fetch happen, it’s never going to happen!” often being quoted with ease.
So it’s no surprise that the film’s fans have decided to continue the tradition of wearing pink on Wednesdays. This Wednesday, Mean Girls fans posted themselves posing in pink attire on X, fka Twitter, exhibited through the On Wednesdays hashtag on X.
Wednesday’s being known for wearing pink stems from the iconic scene in Mean Girls. In the scene, Gretchen Wieners (Lacey Chabert) and Karen Smith (Amanda Seyfried), members of Regina George’s (Rachel McAdams) clique dubbed “The Plastics,” tell newcomer Cady Heron (Lindsay Lohan) about their group fashion rules after Regina invited Cady into their fold.
As Gretchen and Karen gave Cady the rundown during school lunch, the ditzy buxom sidekick, blonde Karen, told her that on Wednesdays, the girl group wore pink. Ever since then, one of the movie’s most prominent quotables has always been, “On Wednesdays, we wear pink.”
The trend of people posting photos of themselves wearing pink on Wednesdays, as deemed by the Plastics, started ten years ago on the ten-year anniversary of the film being released.
Fast-forward another ten years, and the trend is back in effect following the 20th anniversary of Mean Girls. Wearing pink is more than a scene in the film, it has become a cultural phenomenon. Especially with the recent release of the musical movie version of Mean Girls has further cemented the original film’s place in pop culture.
Stars like Lohan and McAdams deliver characters that you love to hate and give us a glimpse into the cliques of high school and female friendships in adolescence. Despite the year the film came out, many fans today can still relate to these characters, honoring them in various ways.
So, as long as Wednesday exists, we will be wearing pink.