Breakfast cereal is the number one go-to breakfast food for the majority of Americans. Among the top breakfast choices, one of the top cereal choices is Cinnamon Toast Crunch. That choice became a mistake for Jensen Karp after he found what appeared to be shrimp tails and other unknown substances in his family size box of Cinnamon Toast Crunch cereal.
Actor, comedian and ex-rapper Jensen Karp went viral after he took to Twitter to call out the Cinnamon Toast Crunch brand, tweeting them about his findings.
“Ummmm @CTCSquares – why are there shrimp tails in my cereal? (This is not a bit),” Karp tweeted at the brand.
Karp’s tweet sparked a response from Cinnamon Toast Crunch, initiating a back and forth Twitter conversation between the brand and Karp. Although Twitter dialogue began Monday (March 22) it has continued into today. Cinnamon Toast Crunch has been trying to save their brand’s public image via Twitter, however Karp has thwarted their attempts with his continual update tweets and additional photos.
Once Cinnamon Toast Crunch tweeted that what Karp found may have been an “accumulation of the cinnamon sugar,” Karp went in on the brand’s “gaslight” attempt. Karp proceeded to tweet further evidence disproving Cinnamon Toast Crunch’s original explanation.
“Ok, we’ll after further investigation with my eyes, these are cinnamon coated SHRIMP TAILS, you weirdos. I wasn’t all that mad until you now tried to gaslight me?,” Karp tweeted. The tweet also included a close up visual of the shrimp tails he claimed to find in his box of Cinnamon Toast Crunch.
While finding shrimp tails in your cereal is bad enough, Karp found something even worse. Upon deeper investigation of his bag—the detailed inspection was prompted by the brand’s initial explanation—Karp also found unidentifiable substances inside of the cinnamon squares!
Karp’s Twitter thread listed all of his findings which include shrimp tails, a pea, a piece of string and “black things” inside the Cinnamon Toast Crunch squares. Karp also found that the other bag in his family size box of Cinnamon Toast Crunch appeared to be “taped up,” meaning that the box may have been tampered with. The other bag even appeared to have string of dental floss in it.
Luckily Karp and his family—which includes Danielle Fishel a.k.a Topanga from “Boy Meets World—” are fine.
Amidst Karp’s Twitter war with brand and people chiming in with their theories, the Cinnamon Toast Crunch saga has become a phenomenon. Not to mention the memes and Karp’s comedic tweets about Cinnamon Toast Crunch make the nightmarish ordeal more entertaining for spectators too.
Karp is still personally investigating his findings alongside the Cinnamon Toast Crunch brand. In addition to confronting Costco—the store where he bought the cereal—about the alleged tampered with box, he is also sending his findings to a lab for testing.
Cinnamon Toast Crunch has also released a statement amid Karp’s findings.