5 Underrated Artists That You Should Add To Your Playlist

The music industry is full of talent waiting to be tapped by big brands for their big break. These five, though—Smino, Ari Lennox, Tommy Richman, Leon Thomas, and Masago—are perfect examples of those who hit that but haven’t hit “it” yet.

While they haven’t cracked the mainstream, their viral hits and loyal fanbases have made them into online favorite artists. Let’s take a closer look at their journeys, the songs that put them on the map, and where they’re making waves. 

Smino

KNown for mixing hip-hop, R&B, and funk, SMino has been a cult favorite since his 2017 album, blkswn. The leading tracks, Anita and Wild Irish Roses, have become fan anthems with his unique flow and production stirring up a buzz online. Smino’s popularity thrives on TWitter and Instagram, where fans celebrate his witty lyrics and charismatic persona. 

Ari Lennox

  Ari Lennox is lhe soulful voice of Dreamville Recods, owned and run by its creator, J.Cole. She has been a streaming darling since her 2019 album, SheaButter Baby. Her leading hit “BMO” and the charged “Whipped Cream” have gone viral on TIkTok. Users flock to her candid personality, stunning visuals, and relatable lyrics.

Tommy Richman 

A bit more of a new kid compared to the other artists on this list, Tommy Richman still gained internet virality and fame through his ear-worm-like ballad Million Dollar Baby. The track’s hook, created by Richman’s raw talent, took TikTok by storm. While he’s still building his catalog, TikTok has become his overnight playground, with users obsessing over his unique sound and potential. 

Leon Thomas

You might recognize Mr. Thoomas from this year’s Nickelodeon, but his music is where he truly shines alone. His 2023 album Electric Dusk and its leading single, Breaking Point, gained traction on TikTok and Instagram, where fans praised his smooth vocals and introspective lyrics. Leon has the ability to blend nostalgic R&B with modern vibes, which has earned him a dedicated following that’s just getting started. 

Masago 

Masego is the smooth-talking, saxophone-wielding maestro who has worked to redefine modern hip-hop jazz. His breakout hit is Tadow, a collaboration with FKJ that became a global sensation on TikTok.

His music evokes a sultry sound alongside a laid-back vibe that makes Masego’s music a masterclass in blending jazz, R&B, and hip-hop, creating a sound he calls “Trap House Jazz.” Beyond Tadow, tracks like Navajo and Mystery LAndy have solidified his reputation as a genre-bending innovator.

Masego’s rise was fueled by fans on YouTube and Soundcloud. His live performances and collaborations have also gained him a loyal following. With his infectious energy and undeniable talent, Masego is bringing Jazz to a whole new generation. 

The Takeaway

These artists might not dominate the charts, but their online presence and viral moments show that they’re on the cusp of something big.