Anastasia Beverly Hills Releases New Foundation

Anastasia Beverly Hills has established itself as the go-to for eyebrows.

Considering the current trend and society’s obsession with creating the perfect arch, it’s a great achievement for the brand. They have long been known, even before brows were a popular trend, as the ones to shop for the products that can create your favorite makeup look.

The brand is now branching out beyond brows. It has just released a new blurring foundation. The new Impeccable Blurring Second Skin Matte Foundation is water-resistant and is free of oils, parabens, fragrances and talc. It creates natural-looking skin by helping to blur pores, fine lines and wrinkles. Included in the product is hyaluronic acid which helps to plump and moisturize skin, bixa orellana which will blend imperfections and phytoglycogen which is a collagen booster.

The company’s website has impressive before and after videos that show off the effects of their foundation. At $46 per 1.18 fluid ounce bottle, the reviews are impressive. Out of nearly 700 reviews, it’s received a 4.5 star rating. Users seem to love the vegan and cruelty-free practices and appreciate the long-lasting 12 hour wear. There are 25 shades to choose from and the foundation is also complimented with an Impeccable Blurring Matte Setting Spray for $36.

Prior to their newest product, Anastasia Beverly Hills was known for their eyebrow expertise. Their Brow Wiz Pencil is a celebrity and consumer favorite. It helps to give more detail and definition to an otherwise sparse brow with a formula that is created to mimic your natural shape and a brush to blend easily.

As mentioned, celebrities from Jennifer Lopez to Kim Kardashian have been public about their affection for Anastasia Beverly Hills eyebrow expertise. But, it’s not just the product they love. The company was founded by Anastasia Soare over 25 years ago and built the company’s reputation on something you may not expect to hear when it comes to makeup and eyebrows. Geometry. Anastasia is known as the “Queen of Brows” because she uses the Golden Ratio concept to create the perfect arch for each individual face shape.

The Golden Ratio may be something you studied in high school geometry class, but it has it’s place in your makeup routine. It refers to finding the ideal eyebrow shape for your face by using the mathematical answer in considering the proportions of your face shape.

Eyebrows have long been a bit of a fascination for women especially as they experiment with different trends. Women in the 90s aimed their arches high and razor thin. In fact, you may still be dealing with the residual damage you caused by over-plucking and waxing those brows.

Celebrities like Gwen Stefani and Christina Aguilera paved the way for micro-thin brows. But later in the 2000s, we veered away from thin and today we are seeing a more natural eyebrow with fuller arches. Considering that eyebrows are the easiest way to frame your face, it’s noticeable if you happen to have the wrong shape for your face.