X Users Want App To Be Twitter Again— ‘X Sounds Like A Porn Site’

Over the weekend, the social media campaign “No. Twitter” became the latest trend in fighting against the X rebranding. The trending statement on X appears to arise from a question asked by an Elon Musk parody account. The parody account asked, “Be Honest! The name X is far better than Twitter. Yes or No?”

Interestingly, despite the account being a parody, some users mistook it for the real Musk, 52, who is the app’s new owner and the one responsible for Twitter’s updated look. This confusion hasn’t deterred people from sharing their thoughts on the rebrand, which happened a year ago. The overwhelming response appears to be “no,” with many fans and lovers of the adjusted platform still opting to call it Twitter over X.

Some are plain and clear, with one X user stating, “Twitter is by far a better name.” Another user wrote, “Nobody calls it X.” Others have taken a different approach in criticizing the rebranding, often comparing it to adult media. “Twitter sounds like an actual social media platform X sounds like a porn site,” wrote a person on X. It was one comment of many that shared similar perspectives. Another user stated, “No. Twitter was superior. X looks like a porn app.”

With few X users defending it, many demand that the platform’s name be changed back to Twitter, especially since X.com redirects to Twitter.com. As the argument between X lovers and Twitter lovers rages on, it is clear that the ex-Twitter community still has a deep love for the platform’s original name and identity. The meaning behind a company’s name can and does impact brand perception. There is no surprise that Twitter-turned-X users are so passionate about this issue, among various other reasons.

Musk purchased Twitter from the app’s founder, Jack Dorsey, 47, in 2022, but according to Forbes, some critics didn’t see the hefty price tag of $44 billion as a worthy investment. When Musk bought Twitter, he bought the brand and a new wealth of opportunities to attract a new audience and make major changes.

However, that also came with the massive community that already existed on the platform, leaving a chance that Musk’s rebrand could alienate portions of that aforementioned group. This begs the question: Why did Musk rebrand Twitter? Shortly after the name change announcement in 2023, Musk explained his reasoning, stating that he wanted it to be an “everything app” and move past its identity as a microblogging website. 

The billionaire entrepreneur even changed the Twitter logo from the well-known blue bird to a white letter X against a bold black backdrop. He revealed last year that he was swapping the logo to X to “embody the imperfections in us all that make us unique.”

Many have considered this move risky, and many X users are opposed to the rebranding, hoping that the name change will be reversed.