Derek Jeter Takes A Swing At His Own Production Company

Baseball living legend Derek Jeter is starting up his own production company. Seeing an opportunity in the growing demand for sports-related content on multiple streaming services, Jeter says he’s been planning this new career move for years.

Speaking to The Hollywood Reporter, Jeter says, “It’s not just some random company that started because we said, ‘Hey, we want to get into production now.’ This is an extension of what has been built over the last 10 years.”

The company, named Cap 2 Productions, is a nod to his role as captain of the team and his number while he played for the New York Yankees. Cap 2 Productions already has a list of upcoming projects since they quietly launched. Most of the shows are baseball-related related, including two different docuseries. Yankees Win and a World Series docuseries are set to stream on ESPN and Apple, respectively. Not everything is baseball-focused, though, as Cap 2 Productions is working on 2 shows for the History Channel, History’s Greatest Warriors and Icons That Built America.

Cap 2 will expound further on the societal interest in celebrities’ lives. Leaning more towards behind -the-scenes content, they’ll spend more time with the subject, rather than a brief social media post. Jeter believes the consumer wants more from his company.

Cap 2 Productions is born from Jeter’s first venture into the entertainment industry. The Players’ Tribune is an online publication that focuses on athletes. The site gives an inside look into an athlete’s life by way of written stories, podcasts and videos. Jeter has big plans for Cap 2 after seeing success with his first efforts, “When we started TPT, you have a vision of what it can become, and I think it’s grown to be bigger and better than a lot of people thought, myself included. I have a lot of confidence that 10 years from now, we’ll be saying the same thing about Cap 2.”

Wanting to dig into the background of those we see on and off a field, Jeter says, “I’ve always been interested in, for example, where greatness derives from. How people have gotten to the places in their lives, how they’ve overcome failures.” He continues, talking about the goals behind his company, “I just always wanted to tell those stories, you want to inspire, you want to educate, you want to motivate.”

The Hall of Fame player knows much about motivation. His first year’s performance with the Yankees in 1995 earned him Rookie of The Year partly due to his batting average of .314. His incredible 20-year career was spent entirely with the Yankees, a feat not usually heard of in professional sports. Before he retired in 2014, Jeter collected 5 World Series Championship rings, became a member of the elite 3 thousand hit club as well as 14 time All Star selections and 5 Golden Glove Awards. The shortstop was elected into the Hall of Fame in 2020 also touting 3,465 hits and 260 home runs. His number was retired by the Yankees in 2017.

Off the field, Jeter enjoyed charity work. He began the Turn 2 Foundation in 1996 which aims to give back to local communities by encouraging young people to succeed in school as well as their personal lives. Thus far, the foundation has awarded more than $34 million dollars in grants to help create programs that guide young people away from life-changing choices such as drugs and alcohol.

Jeter is not the first ex-professional athlete to try his hand in the entertainment industry. Tom Brady, Peyton Manning and Serena Williams all have their names on the door of a production company. Jeter currently works for Fox Sports covering MLB since 2023. His personal life has been one of interest for most of his career, having dated beauties such as Tyra Banks, Adriana Lima and Mariah Carey. He is currently married to his wife Hannah and they share 4 children.