Target And Starbucks Collaborate For Tasty New Holiday Drink

Holidays are approaching, and many companies are getting into the festive spirit for this time of year. With Thanksgiving just a little over a week away and Christmas just a month away. Many corporations are gearing up for the holidays, with Target and Starbucks among the companies that are bringing the Christmas spirit.

To get into the festive spirit, starting November 18, both brands will collaborate on creating a frozen peppermint hot chocolate. This beverage is available in all Target stores with Starbucks locations nationwide. With this collaboration, the Target brand has made its first holiday-exclusive drink. However, that’s not all. Target Circle 360 members can access the drink 24 hours before the 17th target announced.

This frozen drink gives us a visual of what’s to come for the holidays. This drink consists of a classic Frappuccino with a blend of mocha sauce, milk, and ice, poured over a layer of peppermint-flavored whipped cream with red and green sprinkles, hinting at Christmas themes.

“It’s the perfect companion to add a little bit of Holiday cheer for your target run,” Target said. 

“For so many people, a target run starts with grabbing their favorite drink from Starbucks before browsing our aisles, so together we’re building on that magic with an exclusive only at Target drink to add a little extra cheer to Holiday shopping.” Executive Price, President and Chief Merchandising Officer of Food, Essentials, and Beauty, Lisa Roath said.

“Frozen peppermint, hot chocolate is everything you’d expect when you combine Target and Starbucks, it’s fun. It’s creative and it’s delicious and absolutely can’t miss as you get ready to celebrate the holidays,” she added.

Each of the Target Trend teams came together to brainstorm a couple of festive drink ideas for this season, including sneak peeks of what’s to come in the near future. Target-owned brand Favorite Days also joins in on making holiday flavors, such as peppermint latte cocoa bombs, peppermint dark chocolate waffle cones, and a hot cocoa bar kit. These have inspired the current frozen cozy profile, which celebrates both the Target and Starbucks brands.

“We wanted to create something festive and fun for the target guests. The frozen peppermint hot chocolate is a delicious beverage that brings together rich chocolate and cool peppermint flavors, as well as red and green sparkles, for a pop of color and crunch. It’s a sweet way to pause during the holiday rush and enjoy a little seasonal cheer,” said Alicia Binion from the Starbucks development team.

Ways to order this drink is by going to any Starbucks located inside the target or through the target app with drive up.

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