Beloved UK-Based Candy Is Coming To US For First Time Ever

The U.K. has a unique array of foods and treats, one of which is candy called Percy Pigs.

While the US is well known for candies such as Reese’s and Kit Kats, rumor has it that Percy Pigs will officially join the US family of candies for good!

Although Percy Pigs will be new to Americans, British Retailer Marks & Spencer (M&S) has been selling the popular treat since 1992.

They have become so popular over the years that a recipe change in 2019 sparked backlash that led to a U-turn for the candy company, according to the Daily Mail.

The U.S. and U.K. share many similar candy brands; however, the U.K. has some of its own one-of-a-kind candies, such as Maltesers, along with Percy Pigs. Circling back to its fellow candy, Percy Pigs is making its way to Target for an exclusive launch on March 30.

In the context of the beloved candy, M&S sells an entire line of Percy Pigs merchandise to support the candies, from bedding to cosmetics. The original gummy is a pink pig-shaped candy, but the line now includes other animal shapes, sour Phizzy Pigtails, and more.

Today, M&S sells more than 20 million bags of Percy Pigs a year, equating to about 38 bags every minute.

For years, Americans has been discovering Percy Pigs and stocking their bags after a trip to the U.K. because the M&S exclusive is nearly impossible to find stateside. Occasionally, folks might be able to find them at a U.K. specialty store or World Market, but Percy Pigs have never been available in the U.S. until now.

“The original Percy Pig sweet truly is an iconic product that has stood the test of time with more than 30 years of history. The fact that he remains just as popular today as M&S’s bestselling sweet line is a testament to everything that makes the sweet so special. We’re beyond excited to introduce Percy to the U.S. for the very first time,” the M&S head of product development Kathryn Turner said.

With the demand for Percy Pigs in the U.S. as high as it is, AllRecipes hopes that more U.K. flavors will hit Targets nationwide just as well. Percy Pigs Gummy Candy will be sold in 6-ounce packages for $3.99 in Target stores and online.

Click here for more fun and food articles with ACHDA.